Hapū Helpers · New Zealand
August 2024 to August 2026, with the September forecast range
Revenue has held between $20k and $25k for five months — the current channel mix looks to be at its ceiling. Breaking above it needs something to change, not more of the same.
Ordered by what a fix is worth against the effort
Top organic landing page — 129 clicks, position 1.5 — with zero cart additions and zero sales. Looks like a stock or publishing problem.
Your best campaign at 8.0× ROAS lost 85.8% of impressions to budget, while PMAX spent $1,706 at 1.7–3.5×.
135 units to 112 in the store's biggest product, while organic demand for ovulation terms grew. Stock, price or ad coverage.
249 sessions in July, 81 in August. Returning customers fell 13.8% in the same month.
91.7% to 86.6% — the only funnel stage that got worse. One month isn't a trend; confirm in September.
GA4 attributed revenue — channels overlap, so read this as ranking, not a split of the $23,172
Biggest product gains and losses against July
Platform-attributed. Google claims $19,781 against Shopify's $23,172 total, so campaigns overlap — rank them against each other rather than reading this as incremental profit.
| Campaign | Spend | Return | ROAS | vs Jul | Conv. | Lost to budget |
|---|
Brand Search returned 15.4× on $123 — revenue you would largely get anyway from ranking first for your own name. Strip it out and August was 5.0× against July's 6.0×.
$1,298 across 825 terms returned nothing — 47.6% of search-term-level spend, improved from 51.9% in July. Biggest single waste: "at home insemination kit", $44.27 on 13 clicks.
August 2026 against July, ranked by units. Variants are combined — OvaDetect's 112 covers all three pack sizes.
Built on the six-month trend. Seasonality is treated as upside — two years of history is too thin to lean on.