About us

Hapū Helpers was created by Taryn Cumming.

My story began when my partner and I fell pregnant just 12 days apart using the same donor through at-home artificial insemination. We both had low fertility rates, and our GP suggested we inseminate around the same time to improve our chances of conceiving. That shared experience is what makes our journey, and Hapū Helpers, unique.

Hapū is a te reo Māori word that can mean pregnant or expectant.

We chose the name Hapū Helpers because we support people with the knowledge, tools, and confidence to help them get pregnant. We are here for everyone, including single parents by choice and LGBTQ+ families, and we aim to offer support that feels warm, respectful, and free from judgement. We also wanted a name that feels uniquely connected to Aotearoa New Zealand.

Before using the name, I sought cultural guidance to make sure it was appropriate and respectful. In December 2021, I spoke with Hemi Kelly, who encouraged me to seek guidance from wahine, particularly those with lived and professional experience in pregnancy and birth. I spoke with several wahine, including one who had worked as a midwife, and was guided that the name was appropriate provided I stayed true to myself and the kaupapa of Hapū Helpers. In May 2022, I also consulted with Dr Karaitiana Taiuru, who confirmed that the name was acceptable to use. View article here.

Hapū Helpers is grounded in community support. We donate $1 from every order to Hōkai Tahi, which offers pregnancy, baby loss, and postpartum support. We plan to extend this support to additional charities over time. My personal motto is “Give a little, help a lot”. I truly believe that when many people give a small amount, it creates meaningful change.

Our mission

Our mission is to empower you with reliable, evidence-based products and clear, supportive guidance. We are committed to helping you navigate your unique path to parenthood, with resources that make the journey feel more informed, more supported, and more achievable. We also aim to promote at-home options that can be a more accessible, cost-effective part of the family building journey where appropriate.

Our vision

We envision Hapū Helpers as a one stop platform for your conception journey, combining practical products with genuinely helpful information from the start. Our goal is to be a trusted partner that supports you every step of the way, helping you feel confident, cared for, and never alone as you move into parenthood.

Our values

We are inclusive, LGBTQ+ friendly, and committed to care that respects every path to parenthood. We lead with empathy, keep information clear and evidence-based, and celebrate the success of others becoming parents. Above all, we want every person who visits Hapū Helpers to feel welcomed, respected, and supported.